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News | 02 Aug.2018

Final call! Early bird tickets for Paper & Beyond, 2018 available until 5 August only

We are getting closer to Paper & Beyond, 2018 – the reformatted version of CEPI’s annual event, previously known as European Paper Week.

The early bird tickets of EUR 520 with 20% discount are on sale here until 5 August only. The regular fee is EUR 650.

 

 

What to expect from Paper & Beyond, 2018. Where the bioeconomy and circularity meet? 
The event will unite top industry professionals together with the EU's leading policymakers.
Join one of Europe's most innovative industries as we discuss how to bridge circularity with the bioeconomy.

Don't miss your chance to meet the leaders that are framing the future of Europe's circular bioeconomy!

 

 

For further information, contact Katarzyna Dylag, CEPI's Events and Communications Officer at k.dylag@cepi.org or visit our event website www.paperandbeyond.com

 

 

Press Release | 02 Jul.2018

PRESS RELEASE: Registration now open for Paper & Beyond 2018, the new version of European Paper Week

CEPI, the European association representing the forest fibre and paper industry is glad to announce that registration for the 20th edition of our annual event, previously known as the European Paper Week, is now open here. Early bird tickets (EUR 520) can now be availed of until 5 August, the regular rate is EUR 650.

Paper & Beyond, 2018. Where the bioeconomy and circularity meet is the reformatted version of European Paper Week and will take place on 16 & 17 October in Brussels’ prestigious Solvay Library, a location that blends historical spirit and modern elegance. Following feedback from past participants, Paper & Beyond, 2018 will be shorter, more dynamic and linked better to policy e.g. the EU bioeconomy strategy.

What to expect from Paper & Beyond, 2018?

Novel innovation from the best and brightest young researchers from across the continent, in depth policy analysis from bioeconomy and Circular Economy leaders, news on the latest market data and technology shaping the Europe’s circular bioeconomy transition and last, but not least, unique networking opportunities.
The first day participants will have a chance to catch up with the latest ground-breaking innovation at the Blue Sky Young Researchers and Innovation Award session, followed by an exclusive, “walking” dinner, where you can network with industry leaders, build connections with EU policymakers and make valuable business contacts.


The second day will bring participants to the forefront of EU policy debate as we discuss “How to make the best from the bioeconomy” with leading figures from industry and the EU. This will complemented by RISI in a special bioeconomy focused session on “How bioeconomy markets are being shaped”. The day will then close with a discussion on how technology can drive the low-carbon bioeconomy transition, in conjunction with the ProviDES consortium.
To register now and get the full picture on our event please visit www.paperandbeyond.com
 

For event enquiries please contact Katarzyna Dylag, CEPI’s Events and Digital Communications Officer at k.dylag@cepi.org.

For press-related enquiries please contact Ben Kennard, CEPI Communications and Media Manager at b.kennard@cepi.org.

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News | 22 Jun.2018

Registration for Paper & Beyond, 2018 is now open!

Paper & Beyond, 2018. Where the bioeconomy and circularity meet.
 
Visit www.paperandbeyond.com

Paper & Beyond is the successor event to what has been known as European Paper Week and will take place in the heart of the European district, in Brussels' Solvay Library, from 16 to 17 October.
It is the premier industry networking event, bringing together representatives of Europe's major pulp and paper producers, manufacturers, customers, suppliers and press.


The registration is now open and available here. Get your early bird ticket for EUR 520 until 5 August and avail of a discount of 20%. The regular rate is EUR 650.
 

Please note, that tickets for employees of European institutions and national representations, journalists and students are free of charge, although the registration is still required.

 

For more information about Paper & Beyond, visit the event-dedicated website or contact Katarzyna Dylag, CEPI Events & Digital Communications Officer at k.dylag@cepi.org or +32 2 627 49 41.


 

News | 24 May.2018

GDPR: CEPI's Communications and YOU!

From May 25th the new EU data privacy legislation (GDPR) will come into effect.

To ensure we meet our obligations to you, we need to ask for your opt-in to continue receiving information from us such as our newsletter, event invitations, press releases etc. We want you to continue being the first to know about the latest news and updates from one of Europe's most innovative and forward looking industries.

Important: if we don't hear from you, we will remove you from our distribution lists for any “mass communication” other than specific committees or working groups and accordingly you will no longer be kept updated on the latest European industry developments. To continue being keep in the loop simply click here to stay part of the CEPI community.

Read more about GDPR

 

News | 08 May.2018

Paper & Beyond, 2018 - programme

Paper & Beyond, 2018
Where the bioeconomy and circularity meet

Visit www.paperandbeyond.com


Paper & Beyond is the successor event to what has been known as European Paper Week and will take place in the heart of the European district, in Brussels' Solvay Library, from 16 to 17 October.

It is the premier industry networking event, bringing together representatives of Europe's major pulp and paper producers, manufacturers, customers, suppliers and press.

The first programme of the event is now available online. All timings subject to change and final confirmation. Registrations will open in June.

For more information, please contact Katarzyna Dylag, CEPI Events & Digital Communications Officer at k.dylag@cepi.org or +32 2 627 49 41.
 

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News | 05 Apr.2018

Become a sponsor at Paper & Beyond, 2018!

Paper & Beyond, 2018
Where the bioeconomy and circularity meet

Visit www.paperandbeyond.com

Paper & Beyond is the successor event to what has been known as European Paper Week and will take place in the heart of the European district in Brussels from 16-17 October.

It is the premier industry networking event, bringing together representatives of Europe's major pulp and paper producers, manufacturers, customers, suppliers and press.

CEPI is now offering 2 sponsorship packages: a Platinum option, as well as Gold ones, used for specific sessions.

Become a sponsor and receive major exposure during the top event in the field!
For more information and reservations, please contact Katarzyna Dylag, CEPI Events & Digital Communications Officer at k.dylag@cepi.org or +32 2 627 49 41.

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Press Release | 01 Dec.2017

Global Forest and Paper Industry Reports on Sustainability Progress

Gl The International Council of Forest and Paper Associations’ (ICFPA) launched its 2017 Sustainability Progress Report. It is the sixth biennial report highlighting ICFPA members’ progress on the sustainability commitments agreed upon in the 2006 CEO Leadership Statement on Sustainability.

The full report is available here

We are proud to announce our global industry’s continuous progress, which represents our commitment to social and environmental aspects associated with forest management and the manufacture of forest-based products,” said ICFPA President Jane Molony. “We look forward to continuing to supply the growing global demand for sustainable products, including fuel, fiber and forest products, while moving towards a greener economy.”

The global sustainability performance of the forest product industry is improving, with all aggregate indicators for reporting associations showing progress from their respective baseline years:

- Since 2004/2005, ICFPA members reduced their greenhouse gas emissions intensity by 16%, and increased the share of bio-energy in the fuel mix by 10.3 percentage points.

- The total sustainable forest management-certified area used to supply the global industry reached 54% in 2015, up from just 12% in 2000. - The global paper recycling rate reached 58.9% in 2015 – a 12.4 percentage point increase from 2000.

- Members improved their onsite energy intensity by 1.1% since the 2004/2005; reduced their SO2 emissions by 48% from 2004/2006; and reduced their use of process water by 7.2% since 2004/2005.

- Members’ recordable incident rate was improved by 24.5% since 2006/2007.

ICFPA members that contributed to the 2017 Sustainability Progress Report are the Australian Forest Products Association, the American Forest & Paper Association, the Confederation of European Paper Industries, Corporación Chilena de la Madera, the Forest Products Association of Canada, the Brazilian Tree Industry – Ibá, the Japan Paper Association, the New Zealand Forest Owners Association, and the Paper Manufacturers Association of South Africa. The ICFPA represents 19 pulp, paper, wood and fiber-based associations that encompass 36 countries, including many of the top pulp, paper and wood producers around the world.

For more information about the sustainability of the global forest and paper industry, visit www.icfpa.org.

Press Release | 22 Nov.2017

Innovation tops the agenda at European Paper Week, as industry moves forward on the bioeconomy

The 19th edition of European Paper Week will mark CEPI’s 25th anniversary and takes place in the background of industry’s transformation towards a low-carbon, circular bioeconomy. As part of this year’s theme, attendees are invited to look forward and ‘Sense the Future’ by experiencing through the five senses the innovative, bio-based potential of the industry.

Industry transformation is gaining pace. This year’s European Paper Week provides an occasion to look forward at how we can, as the leading renewable and recyclable material industry, unleash the full potential of a circular bioeconomy,” says Sylvain Lhôte, Director General at the Confederation of European Paper Industries (CEPI).

As part of the industry’s ambition to lead Europe’s bioeconomy transformation, this year’s event will play host to the inaugural Europe-only edition of the Blue Sky Young Researchers and Innovation Awards, where eight accomplished researchers will make the case for their industry-changing ideas.

Building on this year’s theme, attendees are also invited to experience first-hand industry’s cutting-edge potential at a novel innovation expo. The expo will exhibit multiple, innovative paper-based products that can be used for purposes as diverse as human cell cultivation, aircraft structures and renewable, bio-based alternatives to plastic bottles.

This year’s High-level session will welcome Gunter Pauli, author of The Blue Economy, a world-renowned report which outlines how innovations inspired by nature’s own renewable cycles can build a sustainable economy from the ground up. This session also challenges attendees to think ‘outside the box’ and will strike a chord on how the European Commission’s revised EU Bioeconomy Strategy can help speed up the deployment of innovation from lab to market.

Looking towards the future, the industry will continue to put its words into action, as outlined in the revised version of its 2050 'Investment Roadmap' by building on the success of its pioneering ‘Roots and Beyond’ project to demonstrate, in practice, the transformative investments taking place across the industry. CEPI also intends to be at the forefront of the discussion on the next EU research and development programme to guarantee funding for the bioeconomy projects that can propel industry innovation to the next level.

Note to editor:
CEPI is the pan-European association representing the forest fibre and paper industry. Through its 18 national associations CEPI gathers 495 companies operating more than 900 pulp and paper mills across Europe producing paper, cardboard, pulp and other bio-based products. CEPI represents 22% of world production, €81 billion of annual turnover to the European economy and directly employs over 175,000 people.

From forest fibre technology to advance paper design the industry currently invests 3.5 billion annually and is a leader of the low carbon circular bioeconomy transition. CEPI’s 2050 ‘Investment Roadmap’ outlines the industry’s vision to advance this transformation in Europe through value creation and decarbonisation.

For press-related enquiries please contact Ben Kennard, CEPI Press Manager at b.kennard@cepi.org or by phone at (+32) 487 39 21 82. Full information on European Paper Week can be consulted on our website here.

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Press Release | 15 Sep.2017

‘Sense the Future’ at European Paper Week 2017. Registrations now open

Registration is now open here for the 19th edition of European Paper Week 2017, November 28 -30 at the Radisson Blu Royal Hotel in Brussels, Belgium.

This year CEPI celebrates its 25th anniversary and to mark this occasion we will be holding a very special anniversary dinner at Brussels’ famous Royal Museum of Art and History. For the first time ever the Pulp and Paper International (PPI) Awards will also be held in conjunction with the anniversary dinner.


The theme this year ‘Sense the Future’ revolves around the five senses: sight, sound, smell, taste, and touch. Through various interactive exhibits you will be invited to discover new dimensions of what paper & the products beyond have to offer.


European Paper Week registrants will be treated to a unique ‘Sense the Future’ exhibition space where guests will be invited on a journey of discovery of several of the industry’s most innovative products.


For this year’s High-Level session CEPI will be joined by Gunther Pauli, a prolific TED speaker, serial entrepreneur and author of the renowned book ‘The Blue Economy’.
The full event programme can be consulted online here. This year’s agenda brings back a lot of the best that European Paper Week has to offer and plenty of new experiences including the first ever European edition of Blue Sky Young Researcher Awards and an ICFPA session focused on global industry challenges.


Register here now before September 30 to avail of the early bird fee of € 510, after this the regular entrance fee of €590 applies. A fee of €100 is in place for attendees to the special 25th anniversary dinner and PPI awards. Press, EU officials and a limited number of students may register free of charge.


For more information please visit our website here, follow the dedicated event hashtag #CEPI25 or get in touch at epw@cepi.org


StepChange continues to be the platinum sponsor of European Paper Week re-enforcing its commitment to the industry. As a management consultancy solely specialised on pulp, paper and packaging StepChange takes a pragmatic approach, turning strategy into measurable business results and increased shareholder value.
 

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News | 21 Aug.2017

Interview with CEPI Director General Sylvain Lhôte in Belgian daily newspaper Le Soir (in French)

CEPI's Director General Sylvain Lhôte sat down recently with journalist Jean-Francois Munster of Belgian daily newsaper Le Soir to talk about climate change, innovation and CEPI's 2050 'Investment Roadmap'

Read the full article in French below

 

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News | 10 Aug.2017

Sponsorship and visibility opportunities at European Paper Week 2017

This year is a special one for CEPI as we celebrate our 25th anniversary! This time we invite you to join us on a journey of discovery as we experience paper through the five senses - sight, sound, smell, taste and touch. We will also partner-up with RISI for the PPI Awards which will be held at CEPI’s special 25th anniversary dinner. More than 350 attendees are expected at this year's event including CEOs, EU policymakers, industry professionals, journalists, researchers and students making European Paper Week the prime opportunity to put the spotlight on your organisation!

NEW BENEFITS TO SPONSORS THIS YEAR!

For the very first time ever an exhibition area will be open to the general public in the reception area of the Radisson Blue Hotel where sponsor's logos will be on full display.

Pre, during and post event promotion of all sponsors via CEPI's social media accounts (Twitter, Facebook and LinkedIn).

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This and much more lays in store for you as a sponsor of this years European Paper Week!

Full details on the various sponsorship deals as well as the tailor-made,customisable options are available on our event website: http://www.cepi.org/EPW/sponsorship-opportunities

To learn more you can also get in touch with Ben Kennard, Press & Digital Media Officer by phone at (+32) 487 39 21 82 or by email at b.kennard@cepi.org

 

 

 

News | 25 May.2017

PAMSA´s Jane Molony Named President of the International Council of Forest and Paper Associations

SÃO PAULO – The International Council of Forest and Paper Associations (ICFPA) announced Jane Molony as its new president. Molony, Executive Director of the Paper Manufacturers Association of South Africa (PAMSA), will serve in this capacity for the next two years.

“Across the world, wood, paper and tissue products touch lives every day in ways that often go unnoticed. Without our industries’ products, many people would not be able to teach, read or learn; businesses would not be able to ship merchandise, or protect goods; nor would people be able to improve their lives through the basics of personal hygiene. Forest and paper products also have a great environmental and economic story to tell. It is a story that has been proudly told by the ICFPA for 15 years. I am particularly honoured to take charge of this group of leaders,” said Molony.


Molony was elected at the ICFPA’s annual meeting in Berlin, Germany. The meeting was attended by 18 representatives from ICFPA members associations, who discussed future activities, cooperation and sustainability-related issue.


Molony succeeds Elizabeth de Carvalhaes, president and CEO of the Brazilian Tree Industry, who served as ICFPA president for the past three years.
“It has been a privilege to help the ICFPA continue its legacy of advocacy on important issues of interest of this global industry, and I have put significant efforts in communication. I believe this industry has a remarkable story to tell and we are just scratching the surface when it comes to public awareness and understanding of the sustainable benefits of the global forest products industry,” said Carvalhaes. “It was a great pleasure and honor to be part of this important forum and network of leaders and Ibá will continue to advocate towards the global forest industry and the plantations based industry locally and globally.”


“On behalf of the entire ICFPA, I would like to thank Elizabeth for her leadership and guidance,” said Molony. “I look forward to continuing to work with her and the other members of the steering committee to ensure a strong global forest products industry.”


The ICFPA represents more than 30 national and regional forest and paper associations around the world.


For more information about the sustainability of the global forest and paper industry, visit icfpa.org.
 

Press Release | 18 May.2017

CEOs of the Global Paper and Forest Industry discuss future direction of industry

SÃO PAULO – The International Council of Forest and Paper Associations (ICFPA) eighth biennial International CEO Roundtable today took place in Berlin, Germany. More than 20 forest based industry CEOs and association leaders from around the world met to discuss industry innovation, sustainability aspects, current political aspects and future trends that may impact the industry at local and international levels.

“The global forest and paper industry stands firm in achieving its sustainability commitments based on its common values. Today’s conference provides us with an opportunity to reaffirm these values in today’s interconnected and fast-paced world,” said Peter Oswald, Mondi Group CEO designate (from 11 May 2017), who chaired the roundtable.

The CEOs discussed industry improvements in sustainability practices and innovation. They also watched the 3 global finalists of the Blue Sky Young Researchers and Innovations Award presenting their projects in a wide range of activities relevant to forest-based science, products using forest-based raw materials, process improvements or other innovations throughout the value chain. The global finalists of the Award and their respective projects can be found here

Keynote speaker Prof. Dr. Michael Huether, economist and director of the Institute der deutschen Wirtschaft, provided insights about the effects of Global Political Disruption on the forest based industry.


The next ICFPA International CEO Roundtable will take place in Canada in 2019.

Note to editor:

The ICFPA represents more than 30 national and regional forest and paper associations around the world which can be found here.

News | 10 Apr.2017

CEPI celebrates 25 years with a special logo!

CEPI was founded in 1992 and is celebrating 25 years of existence this year. We have several projects in the pipeline to celebrate this anniversary, most of them cumulating during European Paper Week in Brussels on 28-30 November 2017. The commemorative logo is based on the experiences paper can offer for all five senses. The five colours correspond to: Sight (yellow, sun, lights), Taste (orange, experience, adventure), Touch (magenta, soft, warm), Sound (purple, surprising, elusive) and Smell (blue, fresh, air). You will experience these at EPW…So stay tuned!

Press Release | 23 Nov.2016

European paper industry unveils major investment agenda to drive towards its 2050 vision

CEPI foresees 40% more investment to transform industry and lead the low-carbon bioeconomy in Europe.

At the 18th edition of annual event European Paper Week, CEPI’s new Director General Slyvain Lhôte and its Chairman, Peter Oswald (CEO Mondi Group, Europe & International Division) outlined industry’s ambitious investment agenda towards achieving its 2050 vision of a low carbon, resource efficient bioeconomy.

Building on the roadmap it had laid out in 2011 industry reaffirms its vision of leading Europe’s bioeconomy transition towards 2050 by cutting its carbon footprint by 80% while creating more than 50% more added value.

“Investment will be the cornerstone of making this industry transformation happen in Europe“ said Sylvain Lhôte at the High Level Session at European Paper Week. We project the need for 40% more investment to transform our industry base and seize new market opportunities. This can happen in Europe if we align European policies, our research efforts and financing conditions. Our agenda goes against the gloom prevailing in so many industries. For CEPI, getting the conditions right to invest more in Europe will be the priority.

Industry currently invests €3 to €3.5 billion euro per year in Europe. The capital expenditure to deploy decarbonisation technologies in Europe and develop production of new bio-based products would require an additional €44 billon by 2050 or in other words 40% more than current levels.

The key findings of the roadmap review that CEPI experts carried out in 2016 are now available for consultation from stakeholders. The goal is to broaden the collective input of the document through seeking consultation with key stakeholders on enabling conditions for industry transformation and to table a revised roadmap early 2017. An online version of the roadmap can be consulted here.

For further information on our 2050 roadmap please contact Bernard de Galembert at b.degalembert@cepi.org or by phone (+32) 262 749 27. For press related enquiries please contact Ben Kennard at b.kennard@cepi.org or by phone (+32) 487 3921 82

Note to editor

CEPI aisbl - The Confederation of European Paper Industries
The Confederation of European Paper Industries (CEPI) is a Brussels-based non-profit organisation regrouping the European pulp and paper industry and championing the industry’s achievements and the benefits of its products. Through its 18 member countries (17 European Union members plus Norway) CEPI represents some 505 pulp, paper and board producing companies across Europe, ranging from small and medium sized companies to multi-nationals, and 920 paper mills. Together they represent 23% of world production.
 

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Press Release | 21 Nov.2016

18th edition of European Paper Week opens with a renewed focus on innovation, investment and future skills

CEPI, the organisation representing the European paper industry has opened its 18th edition of its annual event European Paper Week welcoming nearly 350 movers and shakers from the across the European paper industry and the four corners of the globe.


This year’s programme set the tone for its positive agenda ahead as we enter 2017. At this year’s event attendees will be provided with the opportunity to meet CEPI’s new Director General, Sylvain Lhôte as well as its Chairman, Peter Oswald (CEO Mondi Group, Europe & International Division).
The highlight of this year’s event, the high-level session includes notable speakers such as Gideon Rachman, chief foreign affairs commentator of the Financial Times, Lucrezia Reichlin of the London Business School, Signe Ratso, Director, DG TRADE, the EIB as well as Moody’s. The discussion will reflect on global economic trends and the investment implications for the European paper industry.


As an indication of the strides forward industry has made on the innovation agenda this year’s event will open with ten young researchers showcasing their industry-changing ideas. Three of them will be in line for the prestigious global Blue Sky Innovation Award to be launched for the first time in 2017.


This will be complemented on Wednesday by a session dedicated to the 2017 prospects for the energy market and a joint session with our partners from RISI on the global market outlook ahead. During this discussion we will be joined by Innventia who will present their groundbreaking"Cellulose-Based Society" report.


On top of this together with our trade union partners Industriall we will discuss the need for policymakers to tip the balance in favour of supporting the skills and competences necessary for the bioeconomy transition. Most significantly we will address the outcome of European Commission study demonstrating the financial burden of EU regulations and the detrimental impact on industry’s ability to reinvest and to ensure industrial transformation happens in Europe.


Finally our new Director General will launch the discussion on the way forward for our 2050 Roadmap outlining industry’s vision to move forward on the path towards a low-carbon, circular bioeconomy by 2050 in Europe, for Europe. This roadmap will be immediately open for contributions from stakeholders.
For more information please contact Ben Kennard at b.kennard@cepi.org or by phone (+32) 487 3921 82


Note to editor


CEPI aisbl - The Confederation of European Paper Industries
 

The Confederation of European Paper Industries (CEPI) is a Brussels-based non-profit organisation regrouping the European pulp and paper industry and championing the industry’s achievements and the benefits of its products. Through its 18 member countries (17 European Union members plus
Norway) CEPI represents some 505 pulp, paper and board producing companies across Europe, ranging from small and medium sized companies to multi-nationals, and 920 paper mills. Together they represent 23% of world production.
Website: http://www.cepi.org/
 

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Press Release | 19 Sep.2016

European Paper Week 2016 registration is open

European Paper Industry – Navigating towards the future

The Confederation of European Paper Industries (CEPI) has kicked off registration for European Paper Week (EPW), taking place on 22-24 November in Brussels. The event will offer for the 18th time a unique opportunity to liaise with the movers and shakers in the European paper industry. This year, it promises exciting new features: more networking opportunities with a welcome cocktail, a new location at the Radisson Blu Royal Hotel in Brussels city centre and a focus on the key topic of future employee skills and education, to name but a few.

“European Paper Industry - Navigating towards the future” will be the overriding theme. Our sector is navigating in stormy weather, facing a significantly challenging political and economic climate. However, it has a clear vision for 2050. Indeed, EPW will see the launch of a reviewed 2050 Roadmap, examining 80% decarbonisation with 50% added value, five years after the highly-popular first edition.

CEPI is honoured to have Financial Times chief foreign affairs commentator Gideon Rachman, as the moderator of the main EPW session. He and London Business school professor Lucrezia Reichlin will give valuable insights on the global economy and its impact on our industry. In addition, we will look deeply into the means to ensure the sector receives the necessary future investments.

This year’s event will also be the first for recently-appointed CEPI Director General, Sylvain Lhôte, at the helm of the association since the beginning of September. With many years of experience in Brussels and other industries and a newcomer in the sector, Sylvain is ready to make a mark, starting at EPW.

A detailed programme and registration information are available at www.cepi.org/epw. If you need any further information don’t hesitate to email us at epw@cepi.org.

The event will be held in conjunction with the PPI 2016 Awards, taking place on 21 November.
 

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Position paper | 19 Sep.2016

Response to Commission public consultation on reduced VAT rate for e-books and periodicals

Short summary: The proposal to reduce the VAT rate for e-books will not necessarily reduce the current price of e-books, as publishers may not pass this reduction to the end consumer. On the other hand, if the VAT increases for print products, this will inevitably reduce print book sales, as consumers will need to pay more. If the proposal leads to replacing printed books with e-books, we would find it unfair and not aligned with the general interest. These concerns should be addressed by maintaining the current reduced VAT rates for paper books, newspapers and periodicals and ensuring an equal and neutral treatment for both technologies. In addition, the Commission should encourage Member States to make full use of the possibility to reduce the VAT rate they apply to both printed products and e-books.

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News | 07 Sep.2016

Sylvain Lhôte takes up duty as Director General

As of 5 September, Sylvain Lhôte is at the helm of CEPI. Appointed by CEPI’s Board in June 2016, Sylvain brings 25 years of government and public affairs expertise working with leading material technology and manufacturing industries on climate and energy policies, sustainability and industrial affairs, as well as competition and international trade issues.

Prior to joining CEPI, he was Vice-president Governmental Affairs and Business Development in the EMEA Region for Alcoa, the aluminium and metals engineering group. He previously directed EU and sustainability affairs for the Borealis Group, in the base chemicals and plastics industry. He also chaired FleishmanHillard’s Public Affairs practice in Europe and headed its environment department advising major trade associations and industries in the field of sustainability policies and PA strategies. Sylvain started his career in parliamentary cabinets at the European Parliament and at the French National Assembly.

A French national, Sylvain studied political sciences, international law and business administration at Strasbourg and Paris-Sorbonne Universities and post-graduated cum laude in European Administration at the College of Europe in Bruges.
 

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News | 30 May.2016

What next for our industry? A recarbonisation revolution

This article was written by Petri Vasara from Pöyry Management Consulting. Pöyry is one of our Partners. Read more about them here

Our industry faces exciting times ahead. The world needs a ‘recarbonisation revolution’ of global material flows as we must increase biomass and decrease non-renewable materials such as metals and minerals in the movement of global trade. Additionally, recarbonisation requires moving from fossil carbon to biocarbon. The re-carbonisation revolution offers a simple way to define the bioeconomy: re-carbonise materials, de-carbonise energy.


Society’s concern with climate change has shaped our language to always refer to “decarbonisation” policies and attempts to create a “low carbon economy”. Whilst these sentiments are honourable in their intention, they neglect a key truth – that carbon is the basis of life. The only area where the removal of carbon should be focused is in fossil-based carbon fuels. Outside of fuel - in a vast range of other materials - carbon is needed in the form of biomass to create a truly renewable and sustainable loop.


What does a recarbonisation revolution mean for our industry?

Imagine a solution where we recarbonise just 1% of the market of some key global material flows. The packaging market in 2013 was worth 590 billion euros alone with plastics and fibre producing 220 and 215 billion euros in turnover respectively. Therefore, if 1% of the packaging market which is currently created from fossil plastics was moved to biopackaging, it would equate to 6 billion euros in turnover.


Likewise, plastics correspond to about 300 million tons, meaning that moving 1% from fossil plastics to bioplastics would represent about 3.5 billion euros of new biobusiness. Finally, imagine that 1% of the global volume of fossil fuels is taken and substituted with biomass, and that biomass is processed further in the forest industry – this would mean a green recarbonisation of a part of the world’s materials flows. This could result in an estimated 30 billion euros of annual new biobusiness.


When combined these three 1% substitutions would provide an estimated 40 billion euros per annum to a new sustainable bioeconomy. The calculations above can be debated of course, but they are indicative of the potential size of the opportunity.


Why now?

Whereas in the past this level of change may have been implausible, new developments in technology and materials sciences have made it both possible and desirable. Four materials - Lignin, sugar, nanocellulose and graphene - stand out as examples of where recarbonisation can be truly effective. The first three are carbon-based and graphene is pure carbon meaning they have the potential to radically change the materials world.


As well as being technically possible, there is also a demand for these solutions from some of the world’s global brands such as IKEA, Toyota, Procter & Gamble and Coca-Cola. All have their own reasons for pushing biomaterials, both for functional or cost-related reasons. For example, biocomponents in cars weigh and cost less than metal or companies view it as a way of building brand image.


No revolution is easy, and the ‘recarbonisation revolution’ is no exception, but there is scope for many winners. Whilst alliances across sectors are not yet the norm, a transformation of the value chain must and is taking place. Companies operating in our industry must think ahead and align to benefit from this transformational shift.


We are only at the beginning of the recarbonisation journey and in many applications plastic is still much more competitive. However, even achieving a mere one per cent of the market would be a business worth billions of euros; the foundations are solid for this to happen and companies and brands from different sectors are already seriously looking at a biobased future. This is a positive sign for us all as the recarbonisation journey gets underway.