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10 Jul.2013

European Commission survey on attitudes of Europeans towards building the single market for green products

This Flash survey examines EU citizens' knowledge of green products and their reasons for buying, or not buying them. The behaviour change analysis suggests that actions on the price gap between green and non-green products as well as on how green products are presented in shops should be prioritised to change consumers’ behaviour and convert them into regular buyers of green products. Moreover, even if most people are willing to consider environmental factors when making purchases, only few feel fully informed. In particular, only just over half of EU citizens trust producers' claims about the environmental performance of their products, and a majority of EU citizens do not trust companies' reports on their own environmental performance.

View the detailed results of the survey here: http://ec.europa.eu/public_opinion/flash/fl_367_sum_en.pdf
 

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26 Feb.2013

Print to impress – a case study: CEPI’s 20th anniversary booklet

A special gift awaited the attendees of the CEPI Annual Meeting: CEPI’s 20th anniversary booklet ‘Sharing a vision’. This publication was put together by CEPI’s Communications team for the association’s 20th anniversary. Using different printing and cutting techniques, this special edition portrays CEPI’s work in the last 20 years and provides several very interesting lists of facts about the industry. It is a remarkable demonstration of what an amazing marketing medium print is.

The booklet starts with a timeline showcasing milestones in CEPI’s life and an overview of former presidents and managing directors. It includes a photo of events dating back to 1992 when CEPI was first formed. CEPI Directors contributed with articles on their topic of expertise, to outline CEPI’s work and how it has evolved throughout the years.

A lot of thought was put into the book design and print, with special techniques being used to add tactile and emotional value. The cover was printed with laser cutting and presents the anniversary logo in a different dimension, while CEPI enters yet another year of existence. The book contains folded pages (reference to origami technique), while giving the publication the feel of using various types of paper: one section of the book is printed on ‘newspaper-like’ paper and the statistics section is printed on graphic style paper, reminding the reader of the time spent scribbling on paper at school. Printing references were also included, such as the pantone colour reference of the CEPI logo.

The booklet contains a page with an embossed golden tree, pushed out from the rest of the page to add depth as well as a ‘scratch’n’sniff’ page covered with flowers. The readers only have to brush their fingers across it to allow for the fragrance of flowers to escape.

It also shows that print has the ability to connect and provide the reader with space and time. Layar (http://www.layar.com/) and QR codes are spread throughout the pages, rendering print clickable through a new technique called mobile augmented reality. This gives the reader the possibility to surf the net and visit several pages like the statistics graphs, the answers to the quiz, the photo competition pages or videos.

CEPI hopes to have added a beautiful case study with this publication capturing the readers’ mind. It definitely proves one thing: Paper - an ever so traditional and simple medium, has the power to touch.

A special thank you to UPM for supplying the paper used in the booklet.

Article in pdf format

 

 

 


 

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17 Dec.2012 ,

'Fascination: Paper' at the European Commission


For the 20th anniversary of the association, CEPI’s offices changed its decoration and hosted the ‘Fascination Paper’ exhibition organised by IAPMA – the International Association of Paper and Paper Making Artists. This exhibition was then moved to the Breydel building of the European Commission where it was hosted for  a month.IAPMA created this exhibition for its 25th anniversary and CEPI (the Confederation of European Paper Industries) decided to make it available to the Brussels circle and exhibit parts of it for CEPI’s 20th anniversary in the Breydel building of the European Commission. The exhibits showcase 56 artists from 18 countries and the paper art displayed varies from traditional to experimental. Paper installations, objects, three dimensional paper artworks, pulp painting, paper jewellery, book objects, collage, assemblage in small or large scale are exhibited.

The exhibition showed 56 artists from 18 countries and the paper art displayed varies from traditional to experimental. Paper installations, objects, three dimensional paper artworks, pulp painting, paper jewellery, book objects, collage, assemblage in small or large scale were exhibited. The objects on display showed that paper can be very thin yet very stable; it can also be thick and heavy. Paper fibres can be completely homogeneous or varied, and can create surfaces ranging from fluffy and soft to coarse and rough, sometimes equalling the stability of hardwood. Thanks to is usual two-dimensionality, it can be moulded and folded into any desired shape. No other material has so many different characteristics.



 

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27 Nov.2012 ,

PPI awards winners

Organized by RISI, the leading information provider to the global forest products industry, the PPI Awards was launched in 2009. Due to its success and popularity, it has evolved into an annual event. The PPI Awards are the only global awards dedicated to recognizing the achievements of companies, mills and individuals in the pulp and paper sector. It provides a platform that honors the leadership, vision, innovation and strategic accomplishments within the industry.

The 2012 PPI Awards returned to Brussels on November 12, 2012. It was held alongside the CEPI European Paper Week event. In addition, RISI organized an afternoon seminar before the gala dinner which provided valuable insights and information.

View the photo gallery.

To view the program for the seminar, click here.

About the Awards

The PPI Awards provided an opportunity for pulp and papermakers worldwide to show off their achievements on a global platform. Companies who chose to enter the PPI Awards submitted their entries online for one or more categories. These entries were then judged by an international panel of independent judges. The finalists were chosen and invited to attend a gala dinner where the winners were revealed. Winners were presented with their trophies by the sponsor of each category and a celebrity host.

View the list of award winners.

The PPI Awards gala dinner attracted attendees from various parts of the supply chain and included financial analysts, suppliers, pulp and paper producers, marketing agencies, consultants, international press and associations. The evening provided excellent networking opportunities and access to high level guests from around the world. To view the PPI Awards 2012 attendee list, click here.

 

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25 Oct.2012

Unfold the Future: the forest fibre industry nominated Report of the Year

 

CEPI's 2050 Roadmap has been nominated in the category Report of the Year at the European Public Affairs Awards. Now in their fifth year, the awards highlight success and encourage best practice throughout the European public affairs community; bringing recognition to individuals, organisations, issues and campaigns. Nominations launch in June and organisations throughout the profession are eligible to nominate both internally and externally until Friday 21 September 2012. Voting opens when the shortlist is announced in October and is open to all individuals working for an organisation listed on the Transparency Register and/or listed in the EPAD Directory.

The results of this year's awards will be announced during the awards dinner on Wednesday 14 November held at the stunning Albert Hall.

CEPI's report is competing with the Environmental Sustainability Report from FoodDrinkEurope and Women on Boards in Europe: from a snail’s pace to a giant leap from The European Women’s Lobby.

The awards provide the following explanation for nominating the Roadmap:
It's not often that a publication by a Brussels trade association causes a stir. The CEPI 2050 Roadmap has. It is frequently used as an example by policy makers, both at the European Commission and in the Parliament. The process of engaging stakeholders and industry representatives was also innovative and much appreciated by the target audiences. The report has united the paper industry internally and given them incentives to think about the future in positive terms.

The final document was supported by a dedicated website and a special Facebook page. The CEPI 2050 roadmap inspired many of CEPI's national members to start their own national roadmap for 2050. It has influenced board meetings in all member countries and many companies in the paper industry sector. Many other industry associations in Brussels are now working on similar reports.


 

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