The 2nd Industry Forum organised by CEPI brought together key players in the pulp and paper value chain, to discuss synergies as well as short term and long term objectives set out in the 2050 Roadmap. The European pulp and paper industry is facing problems, particularly on the graphic side, while packaging and tissue markets seem more promising. These problems, combined with macro-economic problems, present major difficulties for the European pulp and paper industry, which needs to face increased costs and be creative at the same time, said Berry Wiersum CEO of Sappi Fine Paper Europe in his welcome speech. The paper value chain needs partnership. The strategic role of the value chain in exploring synergies and passing through the benefits is a primary condition to achieve profit.
Petri Vasara's keynote speech focused on constant re-invention which, according to him, is the norm for the forest-based industries; a paper plant will probably look quite the same in 2050, but it will differ thanks to resource efficiency and by-products use. There is not one unique model for future developments and we should not be afraid of partnership and collaboration along the value chain.
The central point of the discussion between printers and paper producers was the need for more trust. There is a need to talk more to each other as industry sectors and not only as companies, individual suppliers and customers. This is already happening but there is still room for progress. There are 3 Cs to apply: cooperation, coordination and competition. It is all about an evolution rather than a revolution. Sustainability can and should be the industry’s edge.
The next panel focused on customers and the need for an improved dialogue between them and the packaging industry. Customers are driving changes with challenging demands. The following panel, composed of suppliers, addressed the necessity for the creation of platforms where suppliers and customers can enjoy fruitful dialogue and identify short-term and long-term challenges and their related solutions. A top priority should be the an improved use of resources. In the paper industry, resource consumption can be substantially diminished by improving and rationalising the production process. Suppliers should be more pro-active and bring solutions that contribute to this rationalisation process.
The debate which followed revolved around the current economic crisis and the fact that the legislative environment does not help the industry. Over-regulation and legislation unpredictability in European policy should be reduced to offer support to the industry, as seen in the USA. The future of the industry and the value chain depends on today’s choices. New minds are needed to make change happen in the industry.
The final point on the agenda was Marco Mensink's presentation of the Two Team Project (www.unfoldthefuture.eu). Teresa Presas, CEPI Director General wrapped up the event, reminding the participants of CEPI’s role: to bring the various actors of the value chain together and move forward.
The event included inspiring talks and discussions. The programme as well as the three presentations from the event are available below.
Keynote speech – The future: a permanent reinvention, Petri Vasara, Pöyry Consulting
- Printer: Nigel Stubley, Northend Creative Print Solutions
Robert McClements, Grange Consulting
- Paper producer: Terry Hamilton, Norske Skog
Henrik Sjölund, Holmen Paper
Panel I: Customers at the centre of choice and engagement
- Response from paper packaging producer: Jurgita Girzadiene, Smurfit Kappa
Panel II: Chemical and machine suppliers: unexplored synergies?
- Chemical supplier: Jay Hunsberger, AkzoNobel
- Machine supplier: Jouko Yli-Kauppila, Metso
- Paper producer: Massimiliano Vannucchi, Sofidel
Kai Vikman, Metsä Board Corporation
Two Teams to breakthrough, Marco Mensink, CEPI
Photos from the event:
Jacki Davis, Moderator
Petri Vasara, Pöyry Consulting
Nigel Stubley, Northend Creative Print Solutions, Robert McClements, Grange Consulting, Terry Hamilton, Norske Skog, Henrik Sjölund, Holmen Paper
Philippe Diercxsens, Danone, Jurgita Girzadiene, Smurfit Kappa
Jay Hunsberger, AkzoNobel, Jouko Yli-Kauppila, Massimiliano Vannucchi, Sofidel, Kai Vikman, Metsä Board Corporation
The forest-based sector’s vision for growth - A revised Strategic Research and Innovation Agenda for 2020
The event is restricted to invitation-only.
Hosted by Maria da Graça Carvalho MEP ITRE Committee
Seven years ago, the European forest-based sector set out a bold vision for its development to 2030. A Strategic Research Agenda (SRA) was also developed, to provide a roadmap for achieving this vision. The sector has now renewed its Vision 2030, which supports the EU’s Europe 2020 strategy for smart, sustainable and inclusive growth. It reflects the fact that the forest-based sector is a key actor in and enabler of the biobased society and identifies four Strategic Themes: the forest-based sector in a biobased society, responsible management of forest resources, creating industrial leadership and fulfilling consumer needs.
The Forest-based Sector Technology Platform (FTP) represents the European forest-based sector. It works on behalf of more than 350,000 small, medium and large-sized companies with a turnover of 8% of the EU GDP, as well as forest owners, both public and private, who together sustainably manage more than two thirds of European forest land.
The objective of this event is to debate the potential of research and innovation in the European forest-based sector to create economic growth and to provide solutions to societal challenges.
12:30-12:45 Welcome drink
12:45-12:50 Opening remarks - Maria da Graca Carvalho, MEP ITRE Committee
12:50–13:05 Introduction – Antonio di Giulio, Head of Unit, DG Research & Innovation
13:05–13:15 Overview of FTP SRA – Johan Elvnert, Manager FTP
13:15-13:30 Keynote speeches from:
Franco GASTON, MEP ITRE Committee
Vittorio PRODI, MEP ITRE Committee
Lunch – first course
13:30-13:40 Industry-Research intervention I
Christer Segersteen, President Södra
13:40-13:55 Discussion moderated by Teresa Presas, Director General CEPI
Lunch – main course
13:55-14:05 Industry-Research intervention II
Risto Päivinen,Director EFI
14:05-14:20 Followed by discussion
Moderator: Teresa Presas, Director General CEPI
Lunch – dessert & coffee
14:20-14:30 Wrap-up and close – Teresa Presas, Director General CEPI